Instagram Tips for Nail Designers – from MONLIS Schule Munich

In today’s beauty industry, Instagram is more than just a social network – it’s a powerful tool for attracting clients and building your brand. Especially for nail artists, the platform offers a unique opportunity to showcase your work, build trust, and grow a loyal audience. At the MONLIS Schule in Munich, the top school for manicure and pedicure, we not only teach technical skills but also share valuable strategies for social media success. In this article, we’ll give you practical advice on how to run your Instagram account like a pro.

1. Why Instagram Matters for Nail Artists

The beauty industry is all about aesthetics – which makes Instagram the perfect platform. Potential clients are more inspired by photos and Reels than traditional ads. If you post professional content regularly, you’ll not only gain visibility but also build trust and credibility.

Benefits of Instagram for your nail business:

• Showcase your work in real time

• Communicate directly with potential clients

• Build a personal brand

• Market your services for free to a wide audience

2. Your Instagram Profile: First Impressions Matter

Your Instagram profile is your digital business card. Make it clear, professional, and inviting.

• Profile picture: Use a high-quality photo – ideally your logo or a professional portrait.

• Username & name: Include your name or studio name with a nail-related term (e.g., @nails.by.lisa).

• Bio: Keep it short and clear with keywords like “Nail Design Munich”, “Gel Nails”, or “Certified Nail Tech”.

• Contact & link: Add a button for WhatsApp or email and link to your website or booking platform.

At MONLIS Schule, we help students set up professional Instagram profiles – even if they have no prior marketing experience.

3. Content Is King: What to Post

A successful account thrives on variety and consistency. Your content should both educate and inspire.

Top-performing content types:

• Before-and-after photos of your work

• Reels or short videos showing your process (e.g., shaping, gel application, nail art)

• Client feedback or happy client stories

• Behind-the-scenes glimpses from your studio

• Nail care tips and home maintenance advice

• Product spotlights – show what you use and trust

• Course insights – especially if you're training at MONLIS Schule

Pro tip from MONLIS: Use good lighting, clean backgrounds, and consistent visual style to immediately give your feed a professional edge.

4. Stories & Reels: Your Daily Stage

Instagram Stories allow you to stay connected with your followers on a daily basis. You can share:

• Your workspace

• New colors or designs

• Available appointments

• Mini tutorials or daily updates

Reels, on the other hand, help you reach a wider audience organically. At MONLIS Schule, students learn how to create simple, yet effective video content that reflects their daily salon routine.

5. Engagement: Turn Followers into Clients

Instagram is not a one-way street. You should interact with your audience to build loyalty and real connections.

• Reply to comments and DMs

• Ask questions and run polls in Stories (e.g., “Which design do you prefer?”)

• Use hashtags like #nailsmunich, #gelnails, or #naildesignby[yourname]

• Tag happy clients – with their permission – to increase your reach

Client relationships often begin online long before the first appointment.

6. Stay Consistent: Plan Your Content

Create a posting plan – for example, 3 posts and 5 stories per week. Use tools like Planoly, Later, or Meta Creator Studio to schedule your posts in advance.

At MONLIS Schule Munich, we offer hands-on guidance to help you manage your Instagram presence efficiently and stress-free – even if you’re not a social media expert.

7. From Hobby to Brand: Build Your Identity

To succeed long-term, you need more than just pretty photos – you need a personal brand. Show your personality, share your story, and highlight what makes you unique.

• Why do you love what you do?

• What’s your style or specialty?

• Why should clients choose you over others?

At MONLIS Schule, we emphasize self-marketing and brand development – because your talent deserves visibility.

Instagram can be a powerful tool for nail artists – if you know how to use it correctly. From building your profile to creating engaging content, the foundations taught at MONLIS Schule Munich will help you present yourself professionally, attract clients, and grow a loyal online community.

Want to learn how to use Instagram to grow your nail business?
Enroll in a course at MONLIS Schule – we’ll show you how to make your skills shine online!